Adani Group unveils humane approach to highlight infrastructure impact

The Adani Group, known for its expansive infrastructure portfolio, has launched a new phase of its “Hum Karke Dikhaate Hain” campaign. Departing from traditional corporate messaging centred around statistics, the group's initiative pivots to heartwarming stories that illustrate the transformative impact of Adani’s projects on ordinary lives.

The campaign’s inaugural film, Pehle Pankha Phir Bijli (First Fan, Then Electricity), created by Ogilvy India, narrates the tale of a young boy whose belief in a fan symbolizing hope leads to a life-changing moment for his village. Powered by Adani’s wind turbine generator, the village is electrified, symbolizing the company’s commitment to clean energy and community upliftment.

'Emotional resonance'

Pranav Adani, Director of Adani Enterprises Limited, emphasised the campaign’s focus on emotional resonance, stating, "This initiative highlights the human stories behind our infrastructure projects, underscoring our dedication to meaningful change in the lives of millions."

The campaign, marked by the hashtag #HKKDH, will roll out a series of films in the coming months across broadcast, digital and social media platforms, each showcasing similar impactful narratives.

Piyush Pandey, Chief Advisor at Ogilvy India, described the campaign as “a touching portrayal of how Adani’s renewable energy projects benefit consumers, reflecting the company’s human-first philosophy.”

The Adani Group’s diversified operations span logistics, renewable energy, power and more. With a philosophy rooted in “Nation Building” and “Growth with Goodness,” the Adani Group continues to work on sustainable development and community well-being.

The inaugural campaign film can be viewed on top of this article.