India’s Amul is strongest food brand in the world

Amul has been recognized as the strongest food brand globally by Brand Finance's Global Food and Drinks Report 2024, achieving an AAA+ rating

Amul's Brand Strength Index (BSI) stands at 91 out of 100, with a brand value of $33 billion, marking an 11% increase from 2023.

Amul dominates the Indian market with an 85% share in butter, 75% in milk, and 66% in cheese

Hershey's, the previous top brand, has slipped to the second position with a brand value of $39 billion, a 0.5% decline.

Coca-Cola leads the non-alcoholic drinks segment, with Pepsi in the second spot

Nestlé remains the world's most valuable food brand, valued at $208 billion, despite a 7% drop in brand value from the previous year.

Brand Finance evaluates brand strength using over 35 criteria, including consumer opinions, product range, advertising impact, and social media presence

High brand equity scores are also influenced by sustainability, governance, community engagement, profits, and customer loyalty

The food and beverage market has experienced a $268 billion slump this year, equating to a 4% decline, as consumers increasingly favor local brands over well-known ones